Start with the problem, not the pitch
We interrogate the “why” before touching Figma. Half of all features requested die in discovery — and that’s the point.
SEC.03 // THE WAYOUT WAY
Principles we refuse to bend.
Design for the worst network
If it doesn’t work on 2G in Agege at 6pm, it doesn’t work. Offline-tolerance is a first-class requirement.
Ship small, ship often
Two-week sprints, Friday demos, staging from day one. Big-bang launches are how projects die.
Measure everything
Every build ships with analytics, error tracking and uptime monitoring wired in before go-live.
Leave it better than we found it
Docs, tests and clean handover. Your next team — in-house or ours — inherits a system, not an archaeology dig.
One price, in writing
Fixed scopes, milestone billing (40/30/30), and the on-time guarantee. No invoice surprises, ever.
SEC.04 // THE ROUTE
Discovery to scale, waypoint by waypoint.
You always know where the build is: shared board, weekly demo, one WhatsApp channel with the actual engineers.
Ceremonies: Monday scoping · daily async standups · Friday demo + report · sprint retro (you’re invited).
WAYPOINT 01 · WEEK 1–2
Discover
Stakeholder interviews, user research, technical audit. Output: scope map with hard exclusions and a fixed-price plan.
WAYPOINT 02 · WEEK 2–5
Design
Flows, wireframes, UI system and a clickable prototype you can put in front of real users before a line of production code exists.
WAYPOINT 03 · WEEK 5–14
Build
Sprints of two weeks. Every sprint ends with a demo on staging. Code reviewed twice, tested automatically.
WAYPOINT 04 · LAUNCH
Launch
QA gauntlet, k6 load test at 120% of projected peak (150k+ concurrent users), zero-downtime deploy, rollback rehearsed.
WAYPOINT 05 · ONGOING
Scale
Monitoring dashboards, monthly health reports, growth experiments and feature iterations on retainer.
SEC.05 // QUALITY GATES
Nothing ships unless it passes.
- 2× human code review
- Automated test suite green
- Lighthouse ≥ 95
- Load test @ 150k users
- Security & dependency audit
- Accessibility pass (WCAG AA)
- Backup restore drill
- Rollback plan signed off
Each gate is a checklist item in the launch run-book — with a name and a date against it.
| Gate | When | Owner |
|---|---|---|
| Scope sign-off | End of discovery | You + PM |
| Prototype user-test | End of design | Design lead |
| Sprint demo | Every 2 weeks | Eng lead |
| Load test report | Pre-launch | QA lead |
| Launch run-book | T-minus 3 days | DevOps lead |
SEC.06 // GET STARTED
Want the full playbook?
Book a free discovery call — leave with our approach applied to your project, whether you hire us or not.